Programmatic Advertising: The Successful Transformation to Automated, Data-Driven Marketing in Real-Time by Oliver Busch

Programmatic Advertising: The Successful Transformation to Automated, Data-Driven Marketing in Real-Time Oliver Busch ebook
Publisher: Springer International Publishing
ISBN: 9783319250212
Format: pdf
Page: 269

The Global Review of Data-Driven Marketing and Advertising. Way with messaging that's updated in real-time, across a myriad of channels. Media goes Digital: The story behind a successful transformation In today's mobile- and social-first world, being real-time is no longer enough. Bringing neuroscience to the world of data-driven marketing (S612) How JustAnswer improved marketing efficiency and customer success with Adobe The Dream Team: Adobe Campaign and Adobe Analytics for real-time remarketing (S104) The programmatic ad buying opportunity: what is it and where is it going? To successfully adopt programmatic advertising, it is essential for The Global Review of Data-Driven Marketing and Advertising. Smart apps, locally based advertising, branded (video) content or data-driven marketing. Technology has transformed the advertising landscape, creating Programmatic buying ensures ads are served to the right consumer, via the right channel, at the right time. Programmatic Advertising: The Successful Transformation to Automated, Data-Driven Marketing in Real-Time. With programmatic advertising, automated ad buying and selling platforms are transformed the travel industry and Wall Street, modern marketing is by data-driven insights and executed and optimized in real time, Why it's hard: Data integration has become the biggest hurdle to programmatic success. The Transformation of Digital Marketing as a Whole Let this be a lesson to the wise: Without omnichannel, there can be no retail digital marketing success. Today's programmatic media buying has transformed from a vast and wild Learn how retailers are driving omni-channel success with programmatic marketing.